The Just of it...
This dissertation’s theme is based on merging the disciplines of event design and interior architecture to create a temporary installation. An event becomes the act of storytelling, bringing the abstract concept to concrete event design that can be enjoyed through contemplation or experience.
Just like Interior Architecture, event design involves the actualization of intangible ideas to realistic experiences from the brief of event objectives to concept generation.
An event becomes a spatial experience where we put on the air what we would like to say by integrating various factors, such as interior decoration, mechanical installation, audio equipment, performers, posters, invitations and advertising.
The proposed event is based on the idea of promoting an alternative mode of transport in Pretoria by introducing a hop-on-hop-off bicycle system. The concept for the event, which takes on the form of a temporary installation within the Pretoria Station, is to give the viewer a preview of Pretoria’s personality through the use of colour, light and graphics.
“Designing an event is always the creation of a spanking new horizon for you to contemplate and experience” (Victionary, 2007)
This dissertation’s theme is based on merging the disciplines of event design and interior architecture to create a temporary installation. An event becomes the act of storytelling, bringing the abstract concept to concrete event design that can be enjoyed through contemplation or experience.
Just like Interior Architecture, event design involves the actualization of intangible ideas to realistic experiences from the brief of event objectives to concept generation.
An event becomes a spatial experience where we put on the air what we would like to say by integrating various factors, such as interior decoration, mechanical installation, audio equipment, performers, posters, invitations and advertising.
The proposed event is based on the idea of promoting an alternative mode of transport in Pretoria by introducing a hop-on-hop-off bicycle system. The concept for the event, which takes on the form of a temporary installation within the Pretoria Station, is to give the viewer a preview of Pretoria’s personality through the use of colour, light and graphics.
“Designing an event is always the creation of a spanking new horizon for you to contemplate and experience” (Victionary, 2007)
The dissertation evolves around an event within the Pretoria Train Station for the launch of a hop-on-hop-off bicycle system within the city boundaries of the Pretoria Central District (CBD). The launch of this system is in the form of a temporary designed event, which is based on Pretoria’s tourist routes, as well as the proposed integration of bicycle dispensary stations throughout the city.
Branding is an important design element for in this dissertation as it establishes a meaning and reliability for the Bicycle system. The system user’s makes a link between the brand image and service being offered. The following is important in establishing a successful brand identity: (Aaker, 1996)
1) Brand Language
2) Brand Awareness and Implementation
3) Brand identity and visual concepts and finally,
4) An established relationship between the brand, the service being offered and the viewer.
2) Brand Awareness and Implementation
3) Brand identity and visual concepts and finally,
4) An established relationship between the brand, the service being offered and the viewer.
With the event, each designated route has been given an unique colour. Firstly, in order to relate BoBo, as a brand identity, specifically to Pretoria, the cityscape along each physical route has been redrawn and reinterpreted to form a graphic. Each of these graphics therefore corresponds to the 5 major routes. After the graphic has been finalised, it is then translated into a complete graphic, represented on a series on postcards and in the event installation itself.
The graphics that have been placed on postcards, serve as a reminder of the brand and emphasizes Pretoria’s character. The postcards are perforated which the viewer tears off and takes home. The viewer would have to collect all three in a series to complete the route.
For the installation, each coloured ‘route’ transcends from the floor, up the sides and over and above the viewer, creating continuous lines, which the viewer can visually follow. Each line starts and ends at a docking station, which has been placed at the beginning and end of the event installation.
All of these elements creates brand awareness but also informs the viewer of how the system works at the same time.
To incorporate a Proudly South-African personality to the brand identity, each of the perforated post-card, which is linked to a designated route, has a greeting written in one of the official languages of South-Africa on the back.
Language greetings:
Afrikaans ‘Hallo’
English ‘Hello’
Tshivenda ‘Ndaa’
IsiNdebele ‘Lotjhani’
IsiXhosa ‘Molo’
Isizulu ‘Sawubona’
IsiSwati ‘Sawubona’
Sepedi ‘Dumela’
Setswana ‘Dumela’
Sotho ‘Dumela’
Each postcard in a series has a different greeting on the back and graphic on the front. By collecting all of the postcards, one has collected Pretoria’s Cityscape in a tangible form.
The following figures show all of the postcards, which are designated to a specific route and how the vibrant colours are translated into the physical installation for the event.
The graphics that have been placed on postcards, serve as a reminder of the brand and emphasizes Pretoria’s character. The postcards are perforated which the viewer tears off and takes home. The viewer would have to collect all three in a series to complete the route.
For the installation, each coloured ‘route’ transcends from the floor, up the sides and over and above the viewer, creating continuous lines, which the viewer can visually follow. Each line starts and ends at a docking station, which has been placed at the beginning and end of the event installation.
All of these elements creates brand awareness but also informs the viewer of how the system works at the same time.
To incorporate a Proudly South-African personality to the brand identity, each of the perforated post-card, which is linked to a designated route, has a greeting written in one of the official languages of South-Africa on the back.
Language greetings:
Afrikaans ‘Hallo’
English ‘Hello’
Tshivenda ‘Ndaa’
IsiNdebele ‘Lotjhani’
IsiXhosa ‘Molo’
Isizulu ‘Sawubona’
IsiSwati ‘Sawubona’
Sepedi ‘Dumela’
Setswana ‘Dumela’
Sotho ‘Dumela’
Each postcard in a series has a different greeting on the back and graphic on the front. By collecting all of the postcards, one has collected Pretoria’s Cityscape in a tangible form.
The following figures show all of the postcards, which are designated to a specific route and how the vibrant colours are translated into the physical installation for the event.
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